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Marketing > Advertising and Promotion > Social Media

Browse through our extensive list of free Social Media white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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The Salesperson is Dead...and Other Sales and Marketing Myths Learn about seven common and pervasive sales and marketing myths that might be..
16 Social Media Marketing Solutions for Small Businesses Social media marketing is an art form, and with the right social media marketing..
Marketing's New Imperative: Bring Social to Your Team It's time to revolutionize marketing team productivity with social business technology...
Transform Your Habits -- Free 45 Page Guide on the Science of Sticking to Good Habits, Making Changes, and Overcoming Obstacles Learn How..
30 Minutes to Maximizing LinkedIn As the leading author and speaker on LinkedIn for business and professional networking, Neal Schaffer..
Five Best Practices for Achieving Social Media ROI What every Social Media marketer needs to know..
Social Insights Report: HR Executives on Twitter--Reach, Engage, and Influence HR Decision Makers Despite all the technology available, your..
Best of the Web, Delivered: The Reddit Manual Wonder how your friends always find cool stuff on the Internet before you?..
Social Media for Lead Generation Nine part course designed to help marketers generate leads via social media..
LinkedIn People Searching: Your Ticket to Improved ROI LinkedIn is perfectly designed to help you search for individuals and uncover..
Public Relations and Nonprofits: The Power of Technology In the new digital age, effective PR can be accomplished with a lot less, making it..
The Best Way to Share Your Brand Story on Social Media Hear New York Times bestselling author Gary Vaynerchuk and SocialChorus Founder and..
Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance Customer-centric content and authority..
Online Community Playbook Build the ultimate online community in 5 clear steps..
Social for Service — Service Cloud Demo Watch this YouTube video demonstrating the benefits of making your call center social...
Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler A diverse collection of Modern Marketing tips, tricks, and insights from..
LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter Selling to marketers? Download this report..
Don't Whine About LinkedIn's Changes-Capitalize on Them! Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard...
All Aboard the Pinterest Train: Your Express Track to Powerful Marketing on Pinterest The Pinterest craze is sweeping the Internet at an..
10 Google Analytics Tools Your Business Should Be Using Understanding the location of your website traffic will help you to establish..
Full Spectrum Preference Management: Engaging Customers Where They Are Instead Of Where It's Easy Collect customer information at every..
The 6 Step Customer Advocate Marketing Handbook Learn how to motivate and scale customer advocates to grow your business...
Buyer's Guide to Call Tracking Software for Marketers Inbound calls are the most valuable type of lead, converting to revenue 10 times more..
Twitter User Guide -- Useful Commands and Shortcuts With this cheat sheet you will receive daily updates in your email for free, courtesy of..
State of Marketing 2012 The findings of the 2012 ?State of Marketing? report indicate that the role of the CMO now encompasses more critical..
The Ultimate School Guide to Social Media Marketing Practical advice and case studies for integrating social media with your school's..
LinkedIn Essential Training In LinkedIn Essential Training, author Richard Colback explains how to network and engage with contacts and..
The Facebook Marketing Guide This 26 page guide will help you understand the tools available, how they're used, best practices and how to..
Top 10 Trends in Email, Mobile & Social Marketing Discover the top trends, challenges and opportunities facing digital marketers over the..
Social Mobile User Engagement Learn proven strategies, insightful data and best practices for mobile social user engagement...
#CREATING THOUGHT LEADERS tweet Book01 (Normally $11.95) Learn how to become a thought leader in your field...
Social Media Wrap Up Report: November 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..
The Definitive Worksheet to Optimize Your LinkedIn Profile Headline Consider it your bumper sticker or a shortened version of your elevator..
Social Media Wrap Up Report: October 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..
Top 5 Facebook Annoyances and How to Fix Them Facebook may have been late to the #Hashtag world, but when it got into the fray it did so all..
I'm on LinkedIn--Now What??? Get the most out of this popular business networking site by understanding LinkedIn and why you should use it...
Social Media Marketing with Facebook and Twitter In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows..
Inbound Marketing: Get Found Using Google, Social Media, and Blogs-- Complimentary Excerpt Stop pushing your message out and start pulling..
Your Guide To Pinterest Pinterest is an online pinboard. Organize and share the things you love...
5 Ways to Boost Facebook EdgeRank Scores & Increase Reach 88% of engagement on Facebook happens in the News Feed, not on Fan Pages...
3 Ways to Segment your Facebook Fan Base Learn how to best segment your Facebook fan base and how to best communicate with three different..
How The 'New Facebook' Impacts News Feed Optimization Learn how Facebook's news feed has created a conundrum for marketers who leverage..
Leading Transformation and Captivating Communities Learn how social, mobile, real-time, and all other emerging trends are affecting your..
Twitter Means Business – How Microblogging Can Help or Hurt Your Company In this ebook excerpt, learn what Twitter is, how your company..
Make Support Social: Turn Customer Engagement into Customer Success This paper for Customer Service Professionals examines trends in social..
The State of Social Media Around the World 2010 Visualize social media adoption on a global scale...
The LinkedIn Connection Conundrum--Who Should be in Your Network? It is important to understand LinkedIn’s original intent and use the..
8 Steps to Launching a Successful Employee Advocate Program Many companies are overlooking one of the most valuable types of advocates -..
Why Social Marketing Will Deliver a Positive ROI for Your Brand Learn how to use social media marketing to meet concrete business objectives...
The (VERY) Unofficial Guide To Facebook Privacy To fully understand the privacy of Facebook and how it's likely to evolve, you need to..
Social Media Wrap Up Report: September 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..
Innovation Through Mobile Wielding mobile to innovate brands, transform your business --and leapfrog the competition..
Social Business Collaboration: Five Best Practices, Three Market Trends Connect using social tools to accelerate learning and act rapidly...
5 Elements of Successful B2B Email Marketing An email marketing campaign is a direct marketing tactic with relatively low costs and..
The Password Management Guide We are all overwhelmed by passwords. Everyone has an account for Google, Facebook, Twitter, LinkedIn,..
10 LinkedIn Mistakes Companies Make Having unprofessional or poor quality employee profile photos--or, worse yet, no photo at all!..
Your Guide to Social Media Marketing Businesses of all sizes are always looking to get the step up on their competition...
Dynamic Video Collaboration in SharePoint Driven by the adoption of social collaboration tools and video applications for employees, today's..
Social Media Wrap Up Report: January 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..
Social Media Wrap Up Report: March 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best..
Social Media Marketing Tips for Business Success! Download this free social media marketing white paper that will provide useful tips about..
Social Media Marketing: 12 Essential Tips for Success Learn how to effectively engage customer communities with a new, social marketing mix...
5 Best Practices for Increasing Earned Media Learn what proven Facebook campaign types triple sharing and participation...
Social selling insights from a new report on the value of social media sales and the habits of social sellers Social sellers tell all in..
Social Media Wrap Up Report: May 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best..
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn - Free 40 Page Preview ..
How Brands Should Use Social Gaming Learn insights and best practices on how to develop a branded social game...
Motivate and Reward Your Customer, Employee and Blogger Advocates Thanking advocates for their efforts is an important component to Advocate..
REV Up Your Facebook Marketing: A Guide For Small Businesses For most small businesses, it's no longer a question of whether you should try..
An Introduction to Employee Advocacy People Powered Marketing will exponentially increase the reach of your marketing. This guide will show..
Social Media Wrap Up Report: August 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..
The Five-Step Guide for Better Social Media Security Download this simple, five-step guide now, to help your brand avoid security pitfalls...
Social Media Wrap Up Report: June 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best..
1000 Fans in 30 Business Days It's never easy to build something from nothing. Creating your Facebook presence from ground zero is no..
The Social Marketer's Guide to Pinterest Pinterest is more than just the hottest social media phenomenon of 2012, it is a valuable new..
BlogNotions Social Media Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts Receive the BlogNotions monthly email series..
Your Image is Everything: Six Successful Logo Makeovers Your company’s logo is one of your most visible and valuable assets. Ideally,..
The Sales Magnet Wouldn’t it be great to have tons of quality leads without ever cold calling again?..
How Social Media is Changing Customer Service An inside look into how businesses are adapting to new forms of consumer complaints, questions..
Practical Social Media Tools Learn new tools to expand your social media program...
Top 15 Free PR Ideas to Grow Your Online Business You've got a great idea, you've built your killer team, and you've maybe even gone through..
Let's Talk Social Media for Small Business (Version 2) - Free 41 Page eBook Feed the Social Media "Beast" and you'll see it pay dividends...
Online Community Health Index Learn how to measure the "health" of your online community in this new White Paper...
60 Social Media Ideas in 60 Minutes One of the first things that most people ask after they attend one of MarketingSavant's social media..
Recruiters on Twitter: B2B Social Insights Report Despite all the technology available, your ability to reach, engage, and influence..
Turning Your Service Cost Center Into a Profit Center Join Customer Service industry expert John Goodman as he dispels the myth that contact..
Unofficial Guide to Feedly: Better Than Google Reader Are you looking for a Google Reader replacement? Or do you simply hunger for the best..
Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices-- Complimentary Excerpt Integrate your mobile..
Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter Reach, Engage, and Influence Marketing Decision Makers...
Presentation Secrets--Free Sample Chapter Plan, create, and deliver amazing presentations!..
Google Calendar Essential Training In Google Calendar Essential Training, Google Apps trainer Susan Cline demonstrates how to use this..
42 Rules of Social Media 42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications..
The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest Download this kit to learn everything you need to..
The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn--Free Sample Chapter Make your LinkedIn..
Facebook and Beyond: Lessons for Brand Engagement with Your Social Customers Since social customer programs were controversial just two..
Social Media Marketing with Facebook and Twitter In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows..
Healthcare and Social Media: What Works, What Doesn't, and What You Can Do about It A study of the 25 largest U.S. health systems shows how..
What Facebook's Page Changes Mean for the 'Rest of Us' Facebook recently announced sweeping changes to the way brands interact with their..
The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand-- Complimentary Excerpt Your guide to becoming an..
Social Media Marketing GPS -- Free 91 Page eBook SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time...
Using Social Media to Connect With Your Customers Online -Free 93 Page eBook Social media isn't just a list of destinations. It's a new..
Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter Proprietary audience development is now a core..
Business Video Empowers Social Media There's no denying that executives and management teams are seeking to find better employee..
Social Insights Report: How Recruiters Engage on Twitter Despite all the technology available, your ability to reach, engage, and influence..
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success-- Complimentary Excerpt Create..
LinkedIn Groups: Cash in on this powerful tool Joining and participating in groups on LinkedIn is consistently ranked in the top features ..
Social Media Marketing: Solution Evaluation and Selection Guide A practical guide for discovering, evaluating, and buying the social media..
The Benefits of Microblogging in the Enterprise Over the past year we've seen the dramatic expansion of the use of consumer-based..
Three Reasons Your Brand Doesn't Have More Facebook Fans Brands enter the Facebook world with the expectation of having lots of fans. They..
Social Media Strategy: The 12-Point Program for the Social Enterprise Learn when and what you need to do in order to succeed with social..
30 Social Media Marketing Ideas for the Holidays The Holidays are a wonderful time for so many reasons and they're a wonderful time for..
Engagement Marketing: How Small Business Wins in a Socially Connected World-- Complimentary Excerpt A definitive guide to growing your small..
12 Essential Tips for Socializing the Channel In this white paper, we define a clear set of objectives and metrics with which to socialize..
The End of Business as Usual - Free Excerpt Rewire the way you work to succeed in the consumer revolution...
Social Media Wrap Up Report: February 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..
Facebook Essential Training - Free Video Training Tutorial In Facebook Essential Training, Garrick Chow shows how to navigate the world of..
The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search Wayne Breitbarth’s simple, user-friendly guide..
Tweets, Tweeps and Twitches - The Basics for Using Twitter to Boost Your Business Twitter can be a great resource for building your business..
Get into Google+ Perhaps you were a founding member of MySpace. Maybe you're a Facebook power user, or maybe you've just started to explore..
The State and Future of Twitter 2010 Twitter has flourished into a living and breathing organism whose characteristics are dictated and..
Google Hummingbird - The Marketer's Guide Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a..
Power Brand Advocates to be Content Creators By powering brand advocates to create and share content and opportunities, companies can get..
Social Support with Online Communities Customers are no longer content to passively consume your advertising. They want to engage in..
Up and Running with LinkedIn Join author Richard Colback as he shows you how to get started with the world's largest professional networking..
Making the Case for Social Media Strategy Explore how to use social media and marketing strategies to understand and engage your audiences..
Publish... Promote... Pitch... Publicity! A Three-Step Guide to Creating Online Publicity for Your Business A major publicity hit can get..
Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn – Free 42 Page Excerpt An unofficial, step-by-step guide to creating..
Facebook for Your Business The large and highly engaged Facebook audience makes it a natural place to start marketing your business...
Make Change Work: Staying Nimble, Relevant, and Engaged in a World of Constant Change-- Complimentary Excerpt Remain competitive, inspire..
Top 11 Things Facebook Page Owners Need to Know About the New Page Format Explore simple things you should know concerning Facebook Business..
Social Media Geek-to-Geek: Practical Insights for Technology Marketers (Normally $11.95) There exists an underlying tendency in the geek..
Social Media Marketing Case Study – Retail Site Do contests really work in Social Media Marketing for online retailers? Can they be..
Social Media Marketing: How to Build a Socially Armed Team Where to start, what you need, and how to get organized...
How Preference Management Should Look & Feel From Inside the Enterprise 5 Key Principles That Enhance Customer Engagement..
Social Media Wrap Up Report: July 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best..
Social Media Strategy Workbook The 12-Step Guide to Creating Your Social Media Strategy...
Learn LinkedIn: How to Build your Living Resume LinkedIn is a way for you to meet other professionals, build relationships, and perhaps find..
Twitter: Best Practices and Tips If you've felt like tweeting for quite some time now, but didn't know where to start, this guide is for you...
Social Marketing ROAD Map Handbook -- Free Excerpt Based on the ROAD Map methodology, this handbook is a step-by-step guide to mapping your..
Make Social Networking Work for You The rise of social networking at the professional level is a clear indication that companies of all..
Leveraging Social Media to Make Your Webinar a Success Use Social Media to Make the Most of Your Lead Generation Webinar...
A 'YouTube-like' Experience For Employees Leading research firms are predicting that video is becoming a key component of workplace..
7 Effective Facebook Pages and 23 Facebook Marketing Ideas eBook Discover how to create a standout Facebook page for your business!..
Five B2B MarCom Strategies to Increase Sales Now - Free eBook YouTube. Twitter. Blogs. Podcasts. White Papers. Search. Direct Mail. Trade..
Social Media Wrap Up Report: December 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is..
Web Strategy 3.0: e-Business Leadership through Customer Centric Internet Platforms - Free 24 Page eBook Learn more about advanced and..
Variance in the Social Brand Experience Social Customer Research Findings from Lithium & The CMO Council...
Marketech 2009/2010 -- The Guide to Emerging Marketing Technology and Social Media In 2007, MarketingSavant wrote the “MarkeTech..
Social Media Wrap Up Report: April 2012 This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best..
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing-- Complimentary Excerpt No passion, no..
Gamification: Delivering Winning Social Customer Experiences Download this White Paper, and learn how the introduction of gaming dynamics..
   
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