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Browse through our extensive list of free Marketing Strategy white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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The Modern Marketer's Online Meeting Primer With this modern marketer's online meeting primer, you'll have the best practices used by top..
The Advocate Marketing Playbook Provides marketers with a blueprint from which to build and manage a successful advocate marketing program;..
Marketing Optimization Toolkit: The Science behind Marketing Analytics Marketers are well-versed in the art and science of optimization...
Escaping the Run-Down Side of Sales Learn how to build a modern sales metropolis with the right technologies and tactics...
Find the Best 2016 Marketing Software - Get FREE Custom Price Quotes Simplify your marketing software evaluation process in one easy step!..
Gartner Report: Cool Vendors in Tech Go-to-Market, 2016 These five “cool” vendors are designed to improve marketing..
How Small Businesses Achieve Larger Presence with Online Meetings Find out how technology is lowering many of the barriers that have..
Breaking Out of the Campaign Mindset Learn how to think in terms of a circular buyer journey, and get tips on avoiding common missteps...
Make Marketing a More Beautiful Experience - For Marketers Find out how to make marketers happy with resource management tools...
Replicating High-Performing Marcomms Learn the DNA of Winning Marcomms and How to Produce Them Consistently..
The 'Switching Economy' and What it Means for Marketers Learn how to grow market share in an increasingly competitive environment...
The B2B Product Marketing Playbook B2B product marketers face distinctly different challenges from other marketing functions--so we wrote a..
How Top Sellers Leverage Web Conferencing to Win Learn how web conferencing solutions can help you make better, faster, and more effective..
How to Avoid the Battle of the Dueling Marketing Plans Here are 4 ways to keep multiple marketing calendars and tactics from creating havoc..
Lead Generation: Steps to Target The Self-directed Buyer Learn how to address the educated buyer to influence their purchasing decisions..
The Fast Lane to Great Design Discover the modern marketer's guide to hiring freelance designers...
Web Presence Management: The Ultimate Guide Earn the customers that paid media can't buy...
Lead Flow that Helps You Grow Why Are B2B Content Strategies Important?..
Personalization in Retail: A Reality Check How Retailers Define and Prioritize Personalization..
IBM Marketing Cloud Demo: Drive Marketing Results Take a few minutes and watch this demo to learn more about how your organization can..
The Cloud Inside Sales Transformation Learn how Inside Sales is quickly taking a major role in ensuring Cloud sales success...
The Content Marketing Institute Original 4-Book Bundle Practical, how-to guidance and advice from experts in content marketing...
Alignment How does your company stack up when it comes to alignment? Does it operate as a cohesive whole--or is it more like a boatful of..
Creating Truly Personal Omni-Channel Customer Experiences Customers are more connected and more informed than ever...
How to Choose an Attribution Platform for mCommerce Apps If you're considering attribution platforms for your app business, this is the..
Sales Enablement vs. Sales Prevention: which are you doing? An Accent Technologies webinar Learn how to avoid the three critical mistakes..
6 Impactful Web Conferencing Use Cases for Sales Consider the use cases outlined in this checklist to help maximize your solution's value...
The State of eCommerce: Yotpo Benchmark Report The data in this report is based on 65 million orders and two billion dollars in transactions..
Loyalty Economics for Retailers - Moving from Opaque Cost to Clear Profit Today's path to purchase is radically different. Consumers shop..
10 Tips for Digital Marketing Success in 2016 As the calendar flips to 2016, new tactics and technologies are opening up tantalizing..
Your Web-to-Store strategy with Google Local Inventory Ads Tips to help you get started..
5 Ways to Boost Marketing ROI with Online Meetings This paper explores five ways your business can take advantage of online meetings...
Real Estate Marketing Visual Tools and Trends Guide Everything you need to know about real estate visual marketing tools and trends. When..
The Ultimate Guide to Real Estate Marketing Visual Tools & Trends Understand the complete 2016 landscape for visual marketing tools and..
WebinarReady™: A Step-by-Step Guide to Hosting Successful Webinars Like any good performance, the live webinar should capture attention..
Understand the Elements of a Great Digital Experience Deliver digital experiences that improve the impact of your digital marketing..
Programmatic for Branding: An Essential Marketing Tool Did you know that “programmatic” was voted the Association of National..
Accelerating Customer Journeys: Using Contextual Experiences to Convert Unknown Consumers to Advocates This paper explores how marketers can..
Viewability Has Arrived: A New Era Of Accountability Quantcast conducted research and found that viewability is becoming a reality for..
How to Build an Inbound Website: Measurement & Insight Understand why evaluating data is essential to your business success...
The Path to Marketing Performance A Marketer's Roadmap: From Reactive to Revenue-driven...
The Customer and Marketing Analytics Maturity Model In this eBook, you'll find out more about how your business can capitalize on analytics..
The B2B Digital Marketing Playbook As the gatekeeper of digital channels, you work across many campaigns, initiatives, and teams to deliver..
10 Metrics for 2013 Marketing Success With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email,..
Five Lies Every CMO Should Know About Going Mobile Make sure you lead your brand along the path to mobile excellence...
BlogNotions Marketers Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts Receive the BlogNotions monthly email series and..
Tool Your Content Marketing Team with the Right Talent In today's always-on world, there's no time to waste when it comes to building..
The Pocket Guide to Good Push This guide will engage and inspire marketers everywhere to explore cutting-edge ways to meaningfully engage..
The Customer-Centric World Means 'The End' for Traditional Advertising and Marketing Learn the four key strategies critical for customer..
Why the Smartest Marketers Have External Writing Teams Do you want to see why marketers are outsourcing their writing? Read this white paper..
Bringing Your Medical and Scientific Devices to Life Learn why medical device and scientific instrument manufacturers are exploiting 3D..
Data-Driven Content Marketing: An Introduction Boost Your Content Marketing Results with Data-Driven Strategies...
The Path to Unified Marketing: Unlock Potential Through Integrated Applications and Data Is your marketing headed down the right..
When ROI Matters Most, Discover New Marketing Technologies for Displaying Physical Products at Trade Shows Doing more with less, a must read..
The Guerrilla Marketer's Guide to Understanding Online Marketing Tools This white paper explains and evaluates a variety of online marketing..
Marketing Management In A Web 2.0 World A collection of online marketing best practices...
Design Crimes: How to Fix 12 Common Survey Mistakes Explore the common pitfalls of building a survey...
Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance Explore the level of sophistication in database marketing and..
The Modern Marketer's Guide to Increasing Revenue and Conversion See how brands like Alex and Ani, JackThreads and Delivery.com are becoming..
The Next Frontier in Ad Quality: Targeting Accuracy Audience targeting accuracy is the third component of ad quality. It's time that..
Instagram Social Marketing Strategy Kit Take your Instagram strategy to the next level...
Top 10 Productivity Problems Marketing Teams Face and How to Solve Them Does your team have enough time in the day? Is productivity..
30 Days to Inbound Marketing Success If your company is considering starting an inbound marketing program and launching a blog for your..
How Images Make Content More Shareable Find out how to increase your sales with some tweaks to your images and visual posts!..
The Ultimate Guide to Customer Storytelling Customer storytelling is the most powerful way to engage your community, drive sales, and..
Consider the Audience: Marketing Effectiveness Metrics for Everyone This report identifies the most valued marketing metrics and..
Challenge the Orthodoxy: Launch Your WCM before Your Redesign Download this free white paper and learn why it's ok to deploy a new WCM with..
Why Advertising Through Real-Time Bidding Needs a New Buying Model Read how evolving the buying model to focus on value over cost can drive..
How to Use Measurement to Manage Your Industrial/Manufacturing Website as an Effective Sales Channel As an Industrial/Manufacturing..
Forbes.com: Real ROI with Social Infrastructure Find out how Forbes.com was able to unify login options, reach social users, and encourage..
Customer Analytics: Making Big Data Work for the Marketer Learn the business benefits enjoyed by companies making big data work in their..
Easily Create the Most Effective Tool in B2B Marketing Develop and manage personas with this step by step worksheet...
The B2B Marketer's Field Guide To Customer Engagement Leverage customer engagement and advocacy to drive brand, demand and profitable growth...
Social Media Marketing: 12 Essential Tips for Success Learn how to effectively engage customer communities with a new, social marketing mix...
5 Social Audiences Brands Can't Afford to Ignore A treasure trove of data awaits marketers, if they only listen...
What is Content Marketing? (For the Efficient Marketer) This white paper demystifies the popular practice so that more marketers, like you,..
Develop Great Content with the Content Planning Worksheet Use this worksheet to improve your content strategy & develop great content...
Quarterly Instagram Network Study – Q4 2014 Learn how top brand marketers use Instagram...
The Data-Inspired Art of Growing Customer Relationships We've all heard of data-driven marketing. Learn how to be data-inspired...
How To Measure Success In Content Marketing Content marketing is about creating meaningful connections with your audience and tying them..
5 Best Practices for Analyzing Pricing Data It's time to start using pricing analytics to get actionable information that will improve your..
8 Steps to Initiating the Right Launch Sequence for your Referral Program This e-book will explore the 8 step process of launching and..
Giving Proper Credit: Data-Driven Digital Marketing & Attribution What is attribution management, and why does it matter for your marketing?..
Escape the 9 Levels of Work Hell Does arriving at work feel like walking through the very gates of Hell into an office full of unproductive..
A Guide to Prospecting with Programmatic Advertising Read this guide to understand how to take advantage of programmatic-powered prospecting...
Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way How marketers now use call tracking and monitoring to generate..
5 Steps to Becoming a Data Driven Marketer Learn how to harness the ever increasing and ever changing world of big data to make more..
The Power to Disrupt: How Marketers are Turning Industries Upside Down “Disruption” is the darling of the high tech lexicon, and..
The Beginner's Blueprint To Account-Based Marketing As consumers begin to crave more personalized experiences, many marketers are turning to..
2014's Must-Have Resolutions for Marketers Stay ahead of the curve, embrace marketing trends and get big results in 2014!..
Master Google: Shopping campaigns to increase your sales! Increase your sales with Google Shopping..
5 Secrets for Success Growing Cloud Revenue The Cloud has changed the technology sales game. Learn how to you ensure your sales approach is..
Making Connections: Understand Your Best Customers to Maximize Results Build better business results and achieve greater return by..
Deploying Online Self-Service: The Definitive Guide If you're curious about getting online self-service right, but feeling like you..
The Future of Marketing Tech The 10 revolutionary changes coming to the industry and what you'll need to prepare for the revolution...
Discover Experience Marketing Learn what's next for digital marketing and why you should embrace it...
Analyzing the ROI of Video Marketing Is your content marketing making a difference?..
Marketing to Medical Group Practices -- An Audience for Any Marketer Today's medical group practice managers are looking for products and..
Key Considerations in Selecting a Customer Identity Management Platform Solution Digital marketing success lies in the virtuous circle of..
Making a Business Case for Customer Data Management in Marketing “Better customer data management increases marketing ROI.” Easy..
Evolving From Campaigns to Customer Experiences: The Next Generation of Digital Marketing In this white paper you'll learn 6 steps to help..
Marketing Analytics Worksheet Track your metrics and see real time results with this analytics worksheet...
Finding the New Frontier 5 trends shaping the Insurance industry and how to create new opportunities...
6 Common Marketing Problems and How to Beat Them Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of..
Capture Your ROI From Social In 5 Steps Struggling to prove social ROI? Discover how the world's most successful brands and retailers are..
10 Benefits of Tag Management Reason No. 1: Bring Order to Digital Marketing Chaos...
Turning on Beacons: 5 Marketing Challenges 5 top challenges for marketing executives to consider while deploying beacon technology...
Identity-Driven Marketing: Best Practices for Marketing Continuity The growing complexity of the digital landscape and unwieldy cross-device..
The Data-Driven Marketer: The Power and Confidence to Let Data Drive Marketing What is strategic, continuous data management, and what does..
5 Habits of Highly Effective Content Marketers Learn five capabilities common among high-performing marketing teams and actionable..
42 Rules of Social Media 42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications..
The Ultimate Quest for Smarter Survey Data Effectively Understand and Transform Survey Data into Smarter Decision Making...
From Average to Elite: 7 Secrets of Today's Top Marketers Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling..
Redefining Video Marketing: Double Your Website Conversions Find out how ExactTarget partnered with Brightcove to double time on site and..
The Display Advertising Playbook: A Game Plan For Marketers Over the past few years, we've seen advertisers increase their display ad spend..
The Future of Influencer Marketing: 6 Predictions Your Brand or Agency Can Bank On Influencer marketing is catching fire. It's an exciting..
The Rise of the Customer Marketer Explore the changes taking place in customer marketing from the perspective of customer marketers..
Content Marketing and the Road to Revenue: Answering the Questions Map content marketing to the buyer's journey and get on the road to..
How to Converge Media Three steps to bring together paid, owned, and earned media...
How To Be Successful In Mobile Advertising In this guide, we explore the mobile landscape and identify opportunities and solutions for..
The Real World of Real-Time Advertising Get to know the landscape with this back to basics guide...
Marketing Has Changed. Don't Be Left Behind. The workforce is evolving to be more collaborative, distributed, and autonomous than ever. Read..
Nonprofit Marketing: How Fundraisers Can Use Multi-Channel Campaigns to Convert First-Time Donors As a fundraiser, you'll learn why donor..
Michael Brenner's Exclusive Content Marketing Kit Get your content marketing strategy up and running with these tips and tricks from Michael..
What Exactly is RTM and What Does It Mean to Your Brand? You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And..
The 2015 State of B2B Programmatic Advertising New Research Reveals How B2B Marketers Will Invest in Programmatic...
Marketing to Medical Group Practices – A Receptive, Powerful Audience This decision making audience purchases billions of dollars of..
4 Simple Ways to Find Time for Creative Work How to fuel production without killing creativity...
7 Tips for Writing Survey Questions What you need to know to build the foundation of great customer and market research...
The Ultimate Discount Strategy Guide See how brands like Everlane, Fab and OpenSky are winning at the discount game by using the power of..
Milestone CMO Compensation Report From CMO Council Want to know what chief marketers are earning worldwide? Looking to see how you stack up..
Social Marketing, Redefined: The Death of Organic Reach and the New Customer Data Imperative Make sense of rapidly evolving customer..
4 Best Practices for Growing Your Insurance Business Today's consumers have more insurance options than ever before. And they know it...
How Merging Freelancers and In-House Writers Can Improve Your Content Strategy Download this eBook and learn how external freelance writers..
Design Crimes: How to Fix 12 Common Survey Mistakes There's a right way - and a lot of wrong ways - to build a survey...
Find Out How to Boost Policyholder Engagements Today's consumers have more insurance options than ever before. And they know it...
How to Develop the Best Content for Your Lead Nurturing Campaigns Use this worksheet to improve your email nurturing campaigns and develop..
Cross-Channel Marketing Report 2014 - An Excerpt Get insight into the extent to which organizations are delivering orchestrated..
ROAS: The Golden Metric of Marketing Discover how to measure and optimize for return-on-ad-spend...
The Content Calendar Template Build and plan the best content marketing strategy with this easy to use template...
Smart Marketing: Marketing Fundamentals During the Recovery Learn valuable lessons on how to fine tune your internet marketing and..
2013 Mobile Sophistication and Strategy Study Mobile is a commercial platform that's outpacing any historical adoption curve. Marketing..
Quick Guide to Successful Content Marketing In today's always-on world, there's no time to waste when it comes to building relationships..
Flip My Funnel - Guide To B2B Account Based Marketing As modern B2B marketers, we have been lucky enough to witness some of the most..
Locating Businesses Most Likely to Puchase Server Virtualization Solutions Technology solution marketers generate higher response rates and..
2013 Consumer Research: The Value of Social Login In October 2012, Janrain commissioned Blue Research to assess consumer attitudes about..
Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online Discover how content is consumed in..
Calculating the ROI of Enterprise Collaboration Discover the impact of implementing social networking tools...
A Practical Guide to Measuring Event Success Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model...
Death of the Contact Center: Are the Rumors True? As consumers rapidly embrace the web and mobile devices for fast answers to questions, is..
Six Things To Know About Real-Time Display Advertising Discover why an integrated approach to targeting across the entire purchase funnel is..
The 5 Worst Things a Creative Can Say This eBook exposes five common phrases that create the illusion of productivity, but are hiding..
Make Your Next Conference Unforgettable - Focus On What Matters Most To Your Attendees Aimia conducted a research study which included 150..
Paid Search Playbook: Make Paid Search Pay Off This Year In 2015 Retailers spent big on paid search and made big in return...
From Kittens to Conversions: Content Marketing Leaders Increase Effectiveness with Video Content marketing Leaders plan to increase content..
New Marketing Technologies Drive Revenue for Network and Telecom Product Companies Marketers build emotional connections between complex..
Tired of Sales Reps Ignoring Your Sales Enablement Content? Discover how to create epic sales enablement content that salespeople can't wait..
2014 Content Marketing Conversion & ROI For Marketers Research Pack Here are five essential research reports that every revenue conscious..
The Next Generation of Social Innovation When used effectively, social technologies can become the center of an integrated marketing..
Advanced Marketer's Guide To Salesforce Reports & Dashboards A guide for advanced teams and companies on marketing attribution modeling and..
5 Tips to Get Back Time to Be Creative Discover tips for improving your creative work productivity...
Forbes Insights: Reaching the Right Audience Learn how marketers are improving their digital campaigns to reach the right audiences...
Build Your Own Marketing Cloud™ Five reasons to unify your marketing technology and data...
A Roadmap for Real-Time Marketing Success Real-time marketing isn't a new concept. Its core driver might as well be every marketer's mantra:..
Displaying your Physical Products and Delivering a Compelling Customer Trade Show Experience Learn how Marketers use Interactive Product..
Create Highly Effective Landing Pages that Convert More Leads Faster than Ever Use this step-by-step worksheet to increase the ROI of your..
5 Steps to Reinventing Your Campaigns Using Data Digital channels have empowered consumers and fundamentally changed the way they interact..
10 Tips for Adding Video to Your Digital Marketing Mix Learn how you can add video to your marketing mix and move the needle on acquisition,..
10 Common Barriers to Understanding the Customer Journey and How to Overcome Them Many marketers are trying to better understand the..
2016 Planning: How to Budget for Predictive Marketing By creating room in your budget for predictive marketing, you can be more precise in..
15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors and Preferences Today, customers control the buying journey, a..
What is Predictive Marketing? Predictive marketing = predictive demand generation + predictive scoring...
10 Key Marketing Trends for 2016 Learn how you can deliver the outstanding cross-channel experiences your contacts want...
The 6 Costs of Delaying Predictive Marketing With predictive marketing, you can alleviate many of the pains that you experience in your..
Six Tips for Putting Your CRM into Overdrive Learn six tips for optimizing your CRM deployment in this informative white paper...
Viewing CRM as Change Management: A Best Practices Guide This white paper provides some best practices for identifying the right people and..
Listening, Segmentation, Automation: 10 Tips for a Stronger Digital Marketing Program Your prospects and customers are being bombarded by..
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