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10 Tips for Adding Video to Your Digital Marketing Mix Learn how you can add video to your marketing mix and move the needle on acquisition,..
Marketing Must-Haves for 2016 (Free for a limited time!) A diverse collection of must-have marketing tips and tricks - including a workbook..
Top Trending Marketing Resources for Spring 2016 Download this kit to learn everything you need to know about Online Marketing...
The Smart Marketer's Guide to Social Media Management Engaging in social media isn't an option anymore. So if you're going to do it, you..
10 Key Marketing Trends for 2016 Learn how you can deliver the outstanding cross-channel experiences your contacts want...
10 Tips for Digital Marketing Success in 2016 As the calendar flips to 2016, new tactics and technologies are opening up tantalizing..
The Content Marketer's Sure-Fire Strategy for Success A 2-Step plan that helps any organization achieve their marketing goals...
How To Create A Social Content Strategy For Your Business Create a social content strategy that will reach your business goals...
Understanding Social Media ROI Effectively measure the ROI of your social media marketing so you can optimize it...
2016 Planning: How to Budget for Predictive Marketing By creating room in your budget for predictive marketing, you can be more precise in..
Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing Learn how the process of developing buyer personas and mapping..
How to Improve Your Social Content Distribution Improve the reach and impact of your social content with this content distribution tipsheet...
5 Ways to Boost Marketing ROI with Online Meetings This paper explores five ways your business can take advantage of online meetings...
The Impact of Content Effectiveness on Sales and Marketing Content is a nexus between the sales and marketing functions in most..
Email Power Prospecting Sales Kit Email prospecting is hot and it feels much less threatening than cold calling...
99 Amazing Content Marketing Hub Examples Find out the best content marketing hub examples from Michael Brenner...
The 6 Costs of Delaying Predictive Marketing With predictive marketing, you can alleviate many of the pains that you experience in your..
Drive Toward Social Intelligence Maturity Propelling your organization to new levels of social intelligence skill and application is..
How To Be an Account-Based Marketing Hero with Predictive Marketing There’s a marketing hero in all of us. Discover yours now...
How to Convert Leads Faster Using Targeted Demand Acceleration Under Pressure to Generate High Quality Leads? Introducing Predictive Demand..
How To Manage Social Customer Service What you need to consider when implementing a social media customer care strategy...
10 Ways to Improve Your Content Marketing Today Learn rules to achieve loyal fans by producing great content...
35 Tips for Marketing iPhone and Android mCommerce Apps Download the app marketing eguide that'll make an immediate difference for your..
10 Tips for Driving Engagement Using Email + Social Learn how you can use email and social together to drive database growth, increase..
Master The Next Wave Of Social As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating..
Creating an Affiliate Program that Drives Incremental Revenue Incremental within performance marketing is one of the industry's hottest..
Loyalty Economics for Retailers - Moving from Opaque Cost to Clear Profit Today's path to purchase is radically different. Consumers shop..
2016 Top Trending CMO Resources Download this kit to learn everything you need to know about executive marketing...
5 Secrets for Success Growing Cloud Revenue The Cloud has changed the technology sales game. Learn how to you ensure your sales approach is..
Where will Nordic Financial Institutions invest their CX budgets in 2016/2017? Over 100 CX professionals based in Nordics financial..
Content Marketing: 11 Steps to Engage, Entertain, and Inform Learn step by step how to keep your audience engaged, entertained, and informed..
Power Prospecting Sales Kit It’s not uncommon to lose focus on your pipeline--or funnel--and consistently filling it with new..
7 Steps to Setting and Achieving Your Marketing Goals This 7-step process will help you define and refine your 2016 business growth goals..
The State of eCommerce: Yotpo Benchmark Report The data in this report is based on 65 million orders and two billion dollars in transactions..
12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online The traditional working relationship between buyers and..
Digital Metrics Playbook: Measuring your Online Branding Strategies This book will change the mental model you bring to the analytics game,..
What is Predictive Marketing? Predictive marketing = predictive demand generation + predictive scoring...
The Essential Guide to Selecting Your Web Content Management Solution Choosing the right WCM Solution can be a challenge. Find out how to..
No One Hears Your Pounding Heart! The Ultimate Guide to Presentation Confidence This guide will share both tried and true techniques to..
Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle - FREE eBook! (Usually $8.99) An inspiring story for young..
75 Examples to Spark your Content Marketing Creativity No matter your goal, we are sure you’ll find something here to inspire your..
A Glimpse Inside Facebook: Connectivity Across The Globe Hear from Carolyn Everson, VP of Global Marketing Solutions at Facebook, on the..
The Smart Social Report: Volume Two Think smarter, think bigger, think social...
How to Choose an Attribution Platform for mCommerce Apps If you're considering attribution platforms for your app business, this is the..
Programmatic for Branding: An Essential Marketing Tool Did you know that “programmatic” was voted the Association of National..
7 Convenient Truths to Capitalize Mobile Web All the trends tell us that mobile browsing is the next big thing, but in the rush to “go..
The Importance of Blogs in Your Marketing Efforts This White Paper is written for marketers and explains why Blogs should be a part of every..
How to Build an Inbound Website: Measurement & Insight Understand why evaluating data is essential to your business success...
Digital Asset Management: The Three-Step Best Practice Model Help your organization keep up with the demand for “real-time”..
Calculating the ROI of Enterprise Collaboration Software Achieve your enterprise social collaboration goals...
The Macintosh Way A valuable, insightful guide to innovation management and marketing for any industry...
The Customer and Marketing Analytics Maturity Model In this eBook, you'll find out more about how your business can capitalize on analytics..
10 Metrics for 2013 Marketing Success With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email,..
How to Tame the Digital Marketing Beast Marketing complexity got you down? You've heard of the ghost in the machine? There's also a beast..
Five Lies Every CMO Should Know About Going Mobile Make sure you lead your brand along the path to mobile excellence...
Tool Your Content Marketing Team with the Right Talent In today's always-on world, there's no time to waste when it comes to building..
How Retailers are Using Marketing Intelligence Even the best retail marketers struggle to capture one more customer, lose one less customer,..
8 Tips to Create Search-Friendly Press Releases Use press releases to boost rankings and generate leads...
Social Media Marketing All-in-One For Dummies, 2nd Edition -- Sample Chapter This book includes checklists, case studies, and example to..
Legrand Uses Virtual 3D Product Demos to Accelerate Sales, Increasing TRADESHOW LEADS by 106% Learn how Legrand was able to increase their..
Data-Driven Content Marketing: An Introduction Boost Your Content Marketing Results with Data-Driven Strategies...
2013 Annual Webinar Benchmarks Report Benchmark your webinars against industry standards...
Consumers Leave Sites When Forced to Create an Account Do you make customers register an account in order to leave comments on your site,..
Marketing Automation -- Benchmark Summary Report This report covers the most challenging obstacles to marketing automation success in the..
At the Speed of Life: Fortune 500 CMOs Share their Priorities and Challenges Everyone's thinking about social business -- including the CMO...
The Modern Marketer's Guide to Increasing Revenue and Conversion See how brands like Alex and Ani, JackThreads and Delivery.com are becoming..
Lead Generation for Dummies - Free Sample Chapter Read this book to learn how to create a lead generation plan, work with both inbound and..
Big Data Marketing: Engage Your Customers More Effectively and Drive Value Leverage big data insights to improve customer experiences and..
The Presentation Lab: Learn the Formula Behind Powerful Presentations --Free Sample Chapter Revealing the difference between great slides..
Why Advertising Through Real-Time Bidding Needs a New Buying Model Read how evolving the buying model to focus on value over cost can drive..
Recent study: As eCommerce channel matures, it remains under-utilized for brand building. Global study of how brands organize and budget..
Enabling Remote Employees with High Quality Video In this paper, QUMU analyzes the delivery of live and on-demand mobile video content...
Top 10 Online Brand Protection Strategies for 2013 Learn the top 10 most effective ways to safeguard your marketing investments, revenues,..
The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer Answer these 36 questions to help you as you create our..
Sales & Marketing - One Voice Creating ONE consistent customer experience for all direct and indirect channels...
5 Key Capabilities Your CMS Should Offer Focus on five key things to consider when evaluating your CMS solution...
Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer An initiative to..
Definitive Guide to Customer Identity Management Explore proven identity management strategies and best practices, illustrated with customer..
How to Choose the Best CMS for Customer Experience Management Digital experience is a chance for companies to differentiate their brand from..
A Guide to Prospecting with Programmatic Advertising Read this guide to understand how to take advantage of programmatic-powered prospecting...
31 Tips For Generating B2B Website Leads A guide for small and mid-sized businesses..
5 Ways to Prove the Value of Your In-House Creative Team Does your in-house creative team get as much respect as a Chihuahua in a dogsled..
Holiday Guide to Social: Integrating Social to Drive Seasonal Success It's well known that social content has been proven to increase..
10 Tips for Developing Buyer Personas Discover how to build comprehensive personas and provide a solid go-to-market foundation for your..
The Top 5 Consumer-Driven Trends in Retail To compete in the new environment of always connected, highly informed consumers, retailers need..
The Content Connection to Vendor Selection How Online Information Sourcing Influences The Pre-Sales Buying Process...
Making Connections: Understand Your Best Customers to Maximize Results Build better business results and achieve greater return by..
Beyond Last Touch: Understanding Campaign Effectiveness How do you measure digital advertising success? And how do you track and measure..
How to Create The App Analytics Reports You Need App analytics are critical, so learn how to get the most out of your reports...
Discover Experience Marketing Learn what's next for digital marketing and why you should embrace it...
SWOT Analysis -- Developing Your Strategy Skills This free eBook describes the SWOT analysis, a technique that you can perform for products,..
The 5 Deadliest Marketing Mistakes To err is human, but some mistakes are bigger than others. Here are the five most painful, most horrific,..
The Essential Marketing Automation Handbook Learn 15 crucial steps to successful B2B Marketing Automation...
The Definitive Guide for Better Pricing Give your business a competitive boost by optimizing your pricing strategy. By focusing on four key..
Thriving in the Connected Economy Digitally, consumers today share knowledge and self-organize online, seizing more collective power than..
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits--Free Sample Chapter This book..
Capture Your ROI From Social In 5 Steps Struggling to prove social ROI? Discover how the world's most successful brands and retailers are..
Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter Reach, Engage, and Influence Marketing Decision Makers...
Identity-Driven Marketing: Best Practices for Marketing Continuity The growing complexity of the digital landscape and unwieldy cross-device..
High Performance ABM: The Definitive Guide to Account-Based Marketing This report is focused on helping marketers around the world plan and..
6 Tips for Turning Selfies into Sales Find out how authentic fan content can help drive sales...
B2B Guide: Increasing Marketing ROI with Call Intelligence Drive greater marketing ROI today! With this guide, you'll learn 3 easy tips for..
Mobile Success Story: Whole Foods Market Whole Foods Market is the leading natural and organic food retailer...
Redefining Video Marketing: Double Your Website Conversions Find out how ExactTarget partnered with Brightcove to double time on site and..
The Display Advertising Playbook: A Game Plan For Marketers Over the past few years, we've seen advertisers increase their display ad spend..
Good Push Index In Urban Airship's third and most expansive Good Push Index data study (examining more than 2,400 apps and 500 million push..
Every Relationship Starts with Getting to Know Each Other It's not easy, but personal and customer relationships are more alike than you..
Strategists Answer Top Five Social Questions Download now to learn how brands like TaylorMade, Finish Line, & Lexus think about social...
7 Ways to Leverage Social Profile Data on Your Site for Marketing Success The abundance of demographic data, interests and friends that..
Drive Acquisition, Retention, and Innovation in the Financial Industry Using Customer Feedback Learn how authentic customer feedback helps..
The Real World of Real-Time Advertising Get to know the landscape with this back to basics guide...
Marketing Has Changed. Don't Be Left Behind. The workforce is evolving to be more collaborative, distributed, and autonomous than ever. Read..
Responsive Web Design by Example--Free 33 Page Excerpt Responsive web design is an explosive area of growth in modern web development due to..
Nonprofit Marketing: How Fundraisers Can Use Multi-Channel Campaigns to Convert First-Time Donors As a fundraiser, you'll learn why donor..
What Exactly is RTM and What Does It Mean to Your Brand? You've surely heard about Oreo's big blackout Tweet during the Super Bowl. And..
Harnessing BIG DATA to Grow Revenue Discover how to mend the gap between social data and ROI...
6 Ways to Increase Marketing Content Utilization Discover how highly effective marketers deliver the right content to empower sales and..
How to Spike Your Online Reviews and Crush The Competition Learn how to land great reviews and boost your Google Seller Ratings in this..
How Predictive Marketing Analytics Boosts B2B Business Performance Predictive marketing is on 89% of B2B Marketers' roadmaps. Is it on yours?..
Key Considerations When Selecting a User Management Platform Solution Discover how the key to online success today is acquiring more users,..
Questions to Ask Your Prospective Paid Search Advertising Agency Learn the key questions to ask before choosing an agency to manage your..
View From the Top: An Inside Look at How People in Power See and Shape the World--Free Sample Chapter Learn leadership from the best--proven..
The CMO's Guide to Maximizing Holiday Revenue See how brands like Alex and Ani, BustedTees and Country Outfitter are prepared for..
What the Plus! Google + for the Rest of Us This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does...
Becoming a Brand DJ Mix owned and earned content to create unique brand experiences...
Empower Your Store Associates with Mobile Apps See what the research has to say...
11 Most Common WordPress Mistakes And How To Fix Them Learn how to avoid key mistakes around security, usability, SEO and technical setups...
The Art of Social Selling Find and engage customers on Twitter, Facebook, LinkedIn, and other social networks...
2014 Janrain US Consumer Research: Social Login and Personalization In October 2013, Janrain commissioned Blue Research to assess consumer..
The Science of Marketing Performance Learn the “DNA” of the most successful marketing teams...
Why True Personalization Is Critical To Your Business True personalization is more than just customizing a promotional email or newsletter..
Marketing Messenger: 18 Exclusive Insights From CMO.com That Every Marketer Should Know This eBook for marketing and sales leaders features..
Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom--Free Sample Chapter Serve to Be Great is the perfect..
Leverage the Right SEO Data to Know What Travel and Leisure Customers Want Allocate content efforts to meet consumer demand and understand..
The Complete Guide to Social Infrastructure Learn how to socialize your website or mobile application to create immersive user experiences..
When You Can't Translate Everything: Managing Translation Expectations Managing a global website and frustrated by an insufficient..
Getting Started in Digital Asset Management (DAM) Embark on a journey to implement “digital asset management” software and start..
Real-life Examples of Killer App Marketing Build goal-crushing app marketing campaigns by learning what works...
Customer Experience, Engagement and Personalization Report Bundle (Get 4 Reports in One!) Advance your customer experience, engagement, and..
The Enterprise Guide for Winning Ecommerce Strategies There is $300 billion on the line for ecommerce brands, are you equipped to seize as..
9 Social Insights that Drive Real Business Results Most retailers and brands recognize the value of user-generated content and are using the..
Be Your Customer's Hero: Summarized by Get Abstract Real-world tips and techniques for the service front lines...
Native Advertising: What it means for brands and publishers - An Excerpt Find out how industry experts interpret native advertising...
The Ultimate Guide to Web Presence Management Earn the customers that paid media can't buy...
Use Social Content To Drive Commerce People don't want advertising when making a purchase - they want valuable content. Social media is the..
Mobile Success Story: The Container Store The Container Store currently has 60 stores across the US with an annual sales growth in the..
The 5 Worst Things a Creative Can Say This eBook exposes five common phrases that create the illusion of productivity, but are hiding..
Marketing Campaign Development What Marketing Executives need to know about architecting global integrated marketing campaigns...
Secrets to Successful B2B Webinars This best practice guide covers a variety of elements surrounding successful webinar strategy and..
Marketing Automation Best Practices Guide Learn several strategic and tactical best practices for introducing, launching and executing a..
8 Simple Rules to Globalize Your Content Now! This fast and fun eBook takes you through 8 simple rules you can use to prepare your content..
20 Secrets You Should Know About Transcreation In addition to translation, you might need to adapt creative marketing messaging, content,..
The Short Code Marketing Opportunity Learn more about short code marketing, the audience and what the marketing opportunity is for this..
Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance Customer-centric content and authority..
Why Second-Hand Words Could Be Worth More Than Gold! Any organization that localizes or translates content has three important language..
Social Media Engagement For Dummies -- Free Sample Chapter This eBook sample will help you build and grow relationships with followers and..
The Team Guide to Selecting Your Web Content Management Solution Understand the needs of your team when selecting the right WCMS...
Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth ‘Marketing Gold' has the ability to become a..
Forbes Insights: Reaching the Right Audience Learn how marketers are improving their digital campaigns to reach the right audiences...
7 Ways the Mobile Consumer Changes Everything It's no longer enough to think of consumers as online vs. in-store. The mobile shopper is..
5 Tips to Get Back Time to Be Creative Discover tips for improving your creative work productivity...
Best Practices to Prove ROI from Online Reviews You've invested in getting feedback, but are there any real results?..
BIM Content Creation for Building Product Manufacturers A must-have guide for BPMs. Learn the best practices for BIM content creation...
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Th..
Leveraging Social Media to Make Your Webinar a Success Use Social Media to Make the Most of Your Lead Generation Webinar...
Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage-- Complimentary Excerpt Turn..
2014 Holiday Look Book for Social Marketers During the busy holiday season, it takes exceptional marketing to stand out from the crowd. One..
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales--Free Sample Chapter The small business..
How 4 Franchises Overcame Their Email Marketing Challenges to Achieve Local Success Discover how your franchise can succeed on a local level..
Display Ad Clickers Are Not Your Customers We're all familiar with the usefulness of search engines to answer a specific or immediate need..
Web Strategy 3.0: e-Business Leadership through Customer Centric Internet Platforms - Free 24 Page eBook Learn more about advanced and..
How To Write And Publish Your First iBook Using iBooks Author By downloading this free guide, you agree to receive regular updates on the..
Launch Your Own Content Marketing Program Learn the why, who, and how of launching your own content marketing program...
Top 10 Trends in Email, Mobile & Social Marketing Discover the top trends, challenges and opportunities facing digital marketers over the..
Beyond Demographics: Add Lifestyle Information to Improve Direct Marketing Results Discover an efficient way to gain insight into consumers'..
Developing an Account-Based Marketing Program This workbook is full of templates, instructions, meeting agendas, technology recommendations..
Viewability Has Arrived: A New Era Of Accountability Quantcast conducted research and found that viewability is becoming a reality for..
How to Build a Successful Blog Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook...
Shed the Burden of Content Management with Content as a Service Learn how Content as a Service allows you to realize the full value of your..
The Social Hunger: Why Your Audience Feasts on Social Integration Just because you can integrate social into any digital experience, should..
Driving Revenue through Customer Relevance Aligning the CMO and CIO to achieve agile intelligent marketing...
6 Best Practices for Influencer Marketing How to find influencers inside and outside the box...
Translation Without the Headaches Today's businesses require more timely and efficient ways of delivering multilingual content to customers..
Five Steps to Executing a Winning UGC Campaign Learn how you can establish a trusted dialogue with your audience through UGC..
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms--Free Sample Chapter Build a..
Common Short Codes: The Time Is Now for Mobile Marketing IDC's perspective on the future of mobile marketing and how to reach over 270..
Inbound Marketing: Get Found Using Google, Social Media, and Blogs-- Complimentary Excerpt Stop pushing your message out and start pulling..
How Much Should You Be Spending for a Digital Asset Management System? Here are 13 items you should consider when selecting a product or..
Mobile Login Best Practices Explore the four key principles for superior mobile experiences, as well as actionable best practices that you..
Online Reputation Management White Paper Download this free Online Reputation Management White Paper that will give you tips about how SEO,..
Defining Your Localization Strategy: Choosing From the Spectrum of Language Service Providers Selecting the right Language Service Provider..
12 Key Takeaways for Mobile Leaders On May 20-21, 2013, hundreds of mobile professionals across all retail, travel, financial services and..
5 Social Marketing Tips from #WorldCup Winners During this year's World Cup, some of the most strategic plays happened off the field --..
Secrets to Successful B2B Sales & Marketing Metrics This collection of short essays and best practices span across the entire sales &..
Three Converged Media Campaigns Worth Emulating Download to learn proven converged media strategies from Ben & Jerry's, KPMG, and Hollister...
The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter Learn how to generate leads with blogging, LinkedIn,..
The 7 Whiteboard Sessions Every Social Strategist Needs to Have The biggest areas of opportunity and resolution for social brands...
The Next Frontier in Ad Quality: Targeting Accuracy Audience targeting accuracy is the third component of ad quality. It's time that..
The Personalization of Content How to use content to build relationships at scale...
Top 10 Productivity Problems Marketing Teams Face and How to Solve Them Does your team have enough time in the day? Is productivity..
30 Days to Inbound Marketing Success If your company is considering starting an inbound marketing program and launching a blog for your..
The Ultimate Guide to Customer Storytelling Customer storytelling is the most powerful way to engage your community, drive sales, and..
Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler A diverse collection of Modern Marketing tips, tricks, and insights from..
6 Smart Social Strategies to Fuel Your Brand's Marketing Success Social doesn't have to be a mystery: Here are six ways social can improve..
10 Best Practices to Drive On-Site Engagement Today's web users increasingly expect an element of social interactivity...
Forbes.com: Real ROI with Social Infrastructure Find out how Forbes.com was able to unify login options, reach social users, and encourage..
Social Media Marketing: 12 Essential Tips for Success Learn how to effectively engage customer communities with a new, social marketing mix...
3 Ways the New Generation of Video Conferencing Benefits Marketing Professionals Learn why senior managers believe that video conferencing..
Fishing With Spears: All About Account-Based Marketing #ABM This presentation will help answer some of the major questions surrounding..
When Brands Respond: How Brand-Consumer Conversations Improve Business Responsiveness is one of the most important dimensions of both human..
The Definitive Guide to Mobile Sales Enablement 70% of sales organizations using tablets are realizing a positive ROI. Learn how mobile is..
The Definitive Guide to Predictive Marketing The 8 predictions marketers need today to transform the customer experience and optimize..
How To Measure Success In Content Marketing Content marketing is about creating meaningful connections with your audience and tying them..
Building Your Brand on the Big 6 Networks In one quick-read collection, you'll discover more than 50 constructive tips and unique tactics..
How a Unique Campground Found a Unique Email Marketing Partnership Learn how the franchise Kampgrounds of America maintains their national..
Escape the 9 Levels of Work Hell Does arriving at work feel like walking through the very gates of Hell into an office full of unproductive..
Competing in China's eCommerce Market 5 Crucial Steps to Success for Today’s Foreign-Based Retailers and Brands..
The Power to Disrupt: How Marketers are Turning Industries Upside Down “Disruption” is the darling of the high tech lexicon, and..
2014's Must-Have Resolutions for Marketers Stay ahead of the curve, embrace marketing trends and get big results in 2014!..
The Advocacy Market Explained - Whitepaper You’ve probably heard some buzz about advocacy. Gartner talks about “brand..
Privacy and Security Advantages of Social Login The practice of solely implementing traditional username/password authentication flows on..
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force--Free Sample Chapter You have a powerful yet underutilized..
Fundamentally Changing How Products are Presented at Tradeshows Learn how Network specialist, Ciena Corporation, won Globalcomm Best in Show..
Virtual Trade Show Technologies that 'WOW' Hands-on interactive product demonstrations that engage attendees and eliminate shipping...
Thriving in the Connected Economy Digitally, consumers today share knowledge and self-organize online, seizing more collective power than..
The Future of Marketing Tech The 10 revolutionary changes coming to the industry and what you'll need to prepare for the revolution...
7 Ways the Mobile Consumer Changes Everything Shopper's mobile use in research and buying is exploding. It's no longer enough to think of..
Analyzing the ROI of Video Marketing Is your content marketing making a difference?..
The Social Marketer's Guide to Infographics This report will look at infographics from the social marketer’s perspective...
Key Considerations in Selecting a Customer Identity Management Platform Solution Digital marketing success lies in the virtuous circle of..
Picture Your Furniture Products in a Whole New Dimension—3D Discover how 3D furniture visualization can deliver great customer experiences...
Social Marketing: How to Build an Employee Advocacy Program This eBook will help employees use LinkedIn and Twitter to drive brand..
6 Common Marketing Problems and How to Beat Them Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of..
Turning on Beacons: 5 Marketing Challenges 5 top challenges for marketing executives to consider while deploying beacon technology...
Don't Fish with Dynamite: What Fishing Can Teach you About Content Marketing This ebook features an eye-opening look at how understanding a..
The New Benchmarks for Pricing Excellence Discover best practices and capabilities that are setting new standards for Pricing Excellence in..
42 Rules of Social Media 42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications..
Omnichannel: From Buzzword to Strategy Discover a framework for using omnichannel to make higher customer engagement a reality for your..
2014 B2B Marketing Mix Survey Results The purpose of this survey is to provide a planning tool to help marketing professionals optimize..
What to Do About Getting New Clients / AUM / Higher Target Premiums for RIAs, Broker/Dealers and Insurance Agencies When internet marketing..
How To Be Successful In Mobile Advertising In this guide, we explore the mobile landscape and identify opportunities and solutions for..
The Next Level in Sponsorship: Integrating Social New Approach. New Inventory. New Revenue...
How to Promote and Measure Hashtag Campaigns Learn how hashtags can connect your social audience...
7 Tips for Writing Survey Questions What you need to know to build the foundation of great customer and market research...
4 Simple Ways to Find Time for Creative Work How to fuel production without killing creativity...
The 2012 Buyer's Guide: 10 Best Free & Paid Website Optimization Tools Reading this 2012 Buyer's Guide: The 10 Best Free & Paid Website..
Forbes Insights Research: Betting on Big Data How the right culture, strategy and investments can help you leapfrog the competition...
Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter Proprietary audience development is now a core..
Videos and Images Take Brand Engagement to the Next Level Content marketing is about more than just words created and broadcasted by a brand...
Web Presence Management: The Ultimate Guide Earn the customers that paid media can't buy...
Milestone CMO Compensation Report From CMO Council Want to know what chief marketers are earning worldwide? Looking to see how you stack up..
Driving Education Enrollment through Agile Content Management Discover how to reach the right prospective students through your website...
IBM Marketing Cloud Demo: Drive Marketing Results Take a few minutes and watch this demo to learn more about how your organization can..
Your Guide To Create Professional Documents on Word By downloading this free guide, you agree to receive regular updates on the latest cool..
Tips for Stretching Your Content Marketing Dollars Ideas to stretch your budget & increase your return...
The Big 5 Metrics for Account-Based Marketing Learn how to bring sales and marketing teams closer and align focus with account-based..
30 Marketing Ideas in 30 Days – Entrepreneurs DIY Marketing Guide Even in struggling economic times, small businesses' entrepreneurial..
Content Marketing ROI: Quantifying the Value of the Difference Using data collected from 96 marketing practitioners as part of Aberdeen's..
Multi-channel Marketing This white paper is intended for marketing professionals who want to integrate their business processes with a..
How CPGs Can Grow Their Share of eCommerce Sales Profitero’s Keith Anderson speaks to Alex McCord, VP of eCommerce for Compass..
12 Essential Tips for Socializing the Channel In this white paper, we define a clear set of objectives and metrics with which to socialize..
Cross-Channel Marketing Report 2014 - An Excerpt Get insight into the extent to which organizations are delivering orchestrated..
The Growth Hackers Wake Up Call How Growth Hacking Rewrote Marketing's Best Practices..
How to Win at mCommerce This Christmas Smartphones and tablets. They might look pretty but they're big business...
Using Digital Asset Management for Content Marketing Success Address the key challenges identified by marketers surrounding the creating of..
The 6 Web Metrics Even the Experts Forget to Measure Evaluating the performance of a website by the number of page views alone will never..
ROAS: The Golden Metric of Marketing Discover how to measure and optimize for return-on-ad-spend...
Inbound Marketing 101: Tips for a Better Inbound Marketing Program! Download the free 9 page Inbound Marketing 101 eBook that provides..
3 Ways the New Generation of Video Conferencing Benefits Marketing Professionals Learn why senior managers believe that video conferencing..
The Retail Marketing Challenge Report Discover how to leverage Customer Intelligence across digital and traditional channels to increase..
The Smart Social Report: Volume One It's time to get smarter about social media...
Best Practices in Online User Registration Converting anonymous visitors into engaged, active and registered customers is the first step in..
Smart Marketing: Marketing Fundamentals During the Recovery Learn valuable lessons on how to fine tune your internet marketing and..
Mastering Adaptive Customer Engagements A look into how today’s marketing leaders are driving business performance across the..
10 Ways to Measure Translation ROI How do you measure the value of translation? The ROI calculation depends on what matters most to your..
Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts Content marketing attracts customers, builds trust..
5 Reasons to Use Paid Search Advertising When paid search advertising is done correctly it can optimize both your budget and your exposure..
Leveraging Your LinkedIn Profile For Success This eBook will help you maximize your exposure and achieve verified results through LinkedIn...
Quick Guide to Successful Content Marketing In today's always-on world, there's no time to waste when it comes to building relationships..
Fueling Revenue with User-Generated Content Learn how brands can drive consumer content creation, capture data, and achieve unprecedented..
Secrets of Successful Search Marketers 380 SEO Professionals reveal what makes them successful...
Get a Real ROI From Social in 5 Steps Struggling to prove social ROI? The Bazaarvoice white paper, Get a Real ROI From Social in 5 Steps..
Top 10 Social Media Truths For 2014 10 social media rules that stay true through any trend in online marketing...
High Performance ABM Capabilities: The Proven Account-Based Marketing Framework This report will present the framework, the maturity..
Death of the Contact Center: Are the Rumors True? As consumers rapidly embrace the web and mobile devices for fast answers to questions, is..
A Practical Guide to Measuring Event Success Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model...
A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline Understand the context in which marketing..
Guide to Product Launch Programs for the Saas Business This guide will give you a step by step process for each phase within the launch...
How to Market Your App on a Shoestring Budget Whether you’ve tried to market and app before, or this is your first attempt, this guide..
Shepherding Your Content for Operational Efficiency Sure content is king. Everyone knows that. But what a lot of companies don’t know..
5 Questions To Ask Before Integrating Social Into Your Brand's Marketing Campaign Understanding the power of social integration is half the..
Six Things To Know About Real-Time Display Advertising Discover why an integrated approach to targeting across the entire purchase funnel is..
5 Things Your Franchise Needs to Market Locally and Maintain Brand Control As a franchise, you know how important it is to provide your..
From Kittens to Conversions: Content Marketing Leaders Increase Effectiveness with Video Content marketing Leaders plan to increase content..
Marketing Leader's Checklist: Is Your Team Tracking These Key Metrics? To help save you time scouring the internet for information on how to..
The Top 5 Consumer-Driven Trends in Retail To compete in the new environment of always connected, highly informed consumers, retailers need..
The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue (An Excerpt) Whether you're a..
Why Website Personalization Matters Static sites are primitive and not compelling but once personalization is done well, you will find..
2014 Content Marketing Conversion & ROI For Marketers Research Pack Here are five essential research reports that every revenue conscious..
10 Ways to Better Engage App Users in 10 Seconds 10 seconds is an eternity to an app user. So how do you make your app stand out so quickly?..
Marketing Through the Seasons Your guide to creating a marketing plan for every season...
The Modern Marketer's Field Guide Everything you need to raise awareness, drive response and close more business in today’s..
7 Ways to Leverage Social Commerce on Your Site Social commerce has a lot of buzz, but many retailers are still seeking proven success..
Top Six Tips for Achieving Sales & Marketing Alignment through Enterprise Social Networking According to Aberdeen Group, companies with..
Making Lead Scoring & Nurturing Work Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their..
Multilingual Marketing Content: Growing International Business with Global Content Value Chains This research report describes proven..
The 3 Most Effective Ways to Reach Baby Boomers [Study] Discover the 3 most effective ways to reach Baby Boomers today...
A 'YouTube-like' Experience For Employees Leading research firms are predicting that video is becoming a key component of workplace..
8 Clues That Your Company Needs a New Website What has your website done for you lately? Are you getting the traffic, leads and sales that..
Get to the Inbox: 10 Top Tips to Maximize Your Email Delivery It's estimated that 70% of all email is spam - not just unwelcome promotional..
Your Localization Strategy: Identifying a Best-Fit Localization Partner Since a lot of localization vendors offer comparable services it's..
Variance in the Social Brand Experience Social Customer Research Findings from Lithium & The CMO Council...
10 Steps and Calculations to Develop your Content Formula Use this cheat sheet to help you develop your content formula...
BYOP: How Mobile and Social Are Creating New User Personas The new digital world requires a new way of thinking about customer interactions...
 
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